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MODIBODI
Creating Instagram Reels and TikToks
with millions of views, without the use
of infuencers
THE JOB TO
BE DONE
Challenger brand Modibodi have been on a mission to create more sustainable sanitary products for women.
In 2021, we partnered together to produce organic
social content using everyday people as creators,
instead of influencers.
1. Authentic Storytelling
The overall bjective was to hero the voices of every day people through scripted content and encourage our creators to address the stigma around discussing periods, leaking and sweating. We helped Modibodi respond to some of the key fears customers have before purchasing through our videos.
2. Increased Organic Reach
With a relatively new TikTok account one of the goals was to increase the impressions and views on this channel, as well as comparing how everyday people perform against paid influencers. Modibodi also wanted the Instagram assets to reach as many users via Reels as possible.
3. Cost effective approach to content creation
The cost to pay one influencer can be the same as what it costs us to produce 3-4 videos. It can also be incredibly time consuming to manage talent, and you can be limited by the creative approaches each influencer takes.
OUR
FAVOURITES
WHAT DID
MODIBODI HAVE
TO SAY?
It was great to receive fresh videos and not have
to come up with the concepts on their end
It was great to be able to tap into the student market as they
didn’t have a lot of content from uni aged students
They loved the storytelling
content we produced.
There was good
diversity across the creators
we used
We understood each platform
purpose and the trends that each
channel were offering
WOW!
MORE CASE
STUDIES
Repeatable, reusable, really awesome
(and we’re not just talking about the product!)
MODOBODI
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Return on average spend for our little furry friend?
Yes please
WIRES
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Very good to go results
(reaching here I know lol)
GOOD TO PLAY
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CASE STUDIES,