Good To Play &
Johnco Productions

Increasing ROAS, Revenue and website traffic
for Toy Company, Good To Play.

The job to be done

Johnco & Good To Play approached Social Garden to assist
with driving further growth in digital advertising
campaigns & social content across their B2B & B2C
channels in order to reach key objectives.

1. Brand Awareness

Increase brand awareness for Good to Play and Johnco brands with both their retailers and customers, to drive more traffic to the website and increasing the engagement with content and social platforms.

2. Increased sales

Using an omni-channel digital marketing approach our goal was to increase the volume of sales, and average purchase value by creating more product awareness and trust in the consumer market of Good To Play.

3. Amplifying Shopping Campaigns

Leverage the Google and Shopify shopping features to create more last touch attributed sales from digital channels and focus on retargeting campaigns to capture more return customers.