Creating Instagram Reels and TikToks
with millions of views, without the use
THE JOB TO BE DONE
Challenger brand Modibodi have been on a mission to
create more sustainable sanitary products for women.
In 2021, we partnered together to produce organic
social content using everyday people as creators,
instead of influencers.
1. Authentic Storytelling
The overall objective was to hero the voices of every day people through scripted content and encourage our creators to address the stigma around discussing periods, leaking and sweating. We helped Modibodi respond to some of the key fears customers have before purchasing through our videos.
2. Increased Organic Reach
With a relatively new TikTok account one of the goals was to increase the impressions and views on this channel, as well as comparing how everyday people perform against paid influencers. Modibodi also wanted the Instagram assets to reach as many users via Reels as possible.
3. Cost effective approach to content creation
The cost to pay one influencer can be the same as what it costs us to produce 3-4 videos. It can also be incredibly time consuming to manage talent, and you can be limited by the creative approaches each influencer takes.
WHAT DID MODIBODI HAVE TO SAY?
It was great to recieve fresh videos and not have to come up with the concepts on their end.
It was great to be able to tap into the student market as they didn’t have a lot of content from uni aged students.
They loved the storytelling
content we produced.
There was good
diversity across the creators
We understood each platform
purpose and the trends that each
channel were offering.
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