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Increasing donations and ROAS through
UGC and paid advertising
THE JOB TO BE DONE
WIRES and Social Garden set a goal together in 2021
to generate more donations for their EOFY campaign
than had ever been generated from digital.
1. Brand Awareness
Increase brand awareness WIRES to drive more traffic to the website and increasing the engagement with content and social platforms.
2. Increased donations and reduce the cost to acquire a donation
We wanted to focus on improving the ROAS for WIRES ad campaigns and help to bring the cost to acquire a donation down.
3. Use User Generated Content to increase ROAS
We knew our UGC can reduce our clients cost per lead by up to 88% so we wanted to test what we could generate in results for a cost-per-donation.
OUR FAVOURITES
Repeatable, reusable and really awesome
(we're not just talking about the product).
MODIBODI
Creating Instagram Reels and TikToks with millions of views and thousands of comments, without the use of influencers.
READ MORECASE STUDIES,
